SEO on Time Friend

What I Did for Google SEO on This Blog

Tue, 25 Mar 2025 11:08:00 +0000

This article only covers Google SEO. No other search engines. Reason: Google has the traffic share, doing Google well is enough.

Structured Data

The most important part. Structured data lets Google show rich results in search — publish date, author, summary.

Every article gets JSON-LD injected at build time:

{{ if .IsPage }}
<script type="application/ld+json">
{
 "@context": "https://schema.org",
 "@type": "Article",
 "headline": "{{ .Title }}",
 "datePublished": "{{ .Date.Format "2006-01-02T15:04:05Z07:00" }}",
 "dateModified": "{{ .Lastmod.Format "2006-01-02T15:04:05Z07:00" }}",
 "author": {
 "@type": "Person",
 "name": "{{ .Site.Params.author }}"
 },
 "description": "{{ if .Description }}{{ .Description }}{{ else }}{{ .Summary | plainify }}{{ end }}",
 "url": "{{ .Permalink }}"
 {{ with .Params.tags }}
 ,"keywords": "{{ delimit . ", " }}"
 {{ end }}
}
</script>
{{ end }}

One thing to note: dates in JSON-LD must be ISO 8601 format (2025-03-17T10:43:00+08:00). If you only provide date without timezone, Google might not parse it correctly. Hugo’s .Date.Format outputs timezone by default, but if frontmatter doesn’t have timezone info, it assumes UTC — might not match your actual publish time.

Hugo Blog Baidu SEO Ultimate Optimization, Baidu Xiongzhang Auto Push

Sat, 17 Nov 2018 16:14:25 +0000

After switching to Hugo platform, the headache is that many SEO plugins from Hexo can’t be used. Below I’ll share my SEO optimization solution.

Meta Tag Optimization

Description

meta description, considered the most useful meta tag, is the website’s introduction information. Content should be controlled within 100 characters.

<meta name='description' itemprop="description" content="{{ if .Description }}{{ .Description }}{{ else }}{{if .IsPage}}{{substr .Summary 0 100}}{{ end }}{{ end }}">

Keywords

{{ if .Keywords }} 
<meta name="keywords" content="{{ delimit .Keywords ", " }}" >
{{else}}
<meta name="keywords" content="{{ delimit .Site.Params.Keywords ", " }}" >
{{ end }}

Baidu Xiongzhang Push

Speaking of SEO, Xiongzhang is essential, it can achieve indexing within 24 hours. So this must not be missed.

Make Your Hexo Blog Support Baidu Xiongzhang URL Auto-Push, 24-Hour Baidu Indexing

Wed, 24 Oct 2018 21:32:05 +0000

Baidu launched Xiongzhanghao (Bear’s Paw). To make hexo support Xiongzhang push, I added the Xiongzhang push feature on top of the hexo-baidu-url-submit plugin. Articles pushed on the same day will be indexed within 24 hours. With this, Baidu indexing speed is very fast.

No more waiting forever for Baidu to index your content.

Xiongzhang Support

Change the content in package.json to:

 "hexo-baidu-url-submit": "https://github.com/Num142857/hexo-baidu-url-submit",

baidu_url_submit Configuration

baidu_url_submit:
 count: 1000 ## Submit the latest link
 host: time-friend.com ## Domain registered on Baidu Webmaster Platform
 token: xxxxx ## Note: this is your secret key, so please don't publish blog source code in public repositories!
 path: baidu_urls.txt ## Text file address, new links will be saved in this text file
 xz_appid: 'xxxxxx' ## Your Xiongzhang appid
 xz_token: 'xxxxxx' ## Your Xiongzhang token
 xz_count: 10 ## Select the latest 10 items from all submitted data, this number depends on your Xiongzhang account

Deploy Configuration

deploy:
- type: baidu_url_submitter # Baidu
- type: baidu_xz_url_submitter # Baidu Xiongzhang

Hexo SEO Optimization (Search Engine Optimization)

Tue, 19 Jan 2016 21:32:05 +0000

Today let’s talk about hexo’s SEO, specifically some search engine optimization for Baidu and Google.

Sitemap

Install sitemap plugin

npm install hexo-generator-sitemap --save
npm install hexo-generator-baidu-sitemap --save

Add the following configuration in _config.yml

sitemap:
 path: sitemap.xml
baidusitemap:
 path: baidusitemap.xml

Generate sitemap

hexo clean
hexo g

Baidu Active Push

Install plugin

npm install hexo-baidu-url-submit --save

Plugin configuration in _config.yml

baidu_url_submit:
 count: 10 # Number of latest links to submit
 host: time-friend.com # Domain registered on Baidu Webmaster Platform, although the official recommendation includes www, it can be without.
 token: your_token ## Note: this is your secret key, please don't publish it in public repositories!
 path: baidu_urls.txt # Text file address, new links will be saved in this text file

Deploy configuration in _config.yml

deploy:
- type: git # Deploy type
 repository: xxxxx # Repository
 branch: master 
- type: baidu_url_submitter # Add this line

Push and deploy

hexo clean
hexo g